Championing local design

You have the idea.
We have the know how.

Launched in April 2022, Atelier100 is a unique initiative established by H&M and Ingka Group (the largest IKEA franchisee). We help London-based creatives bring their products to life and inspire local communities to shop close to home.

Think of us as like a creative bridge. Every year, we put out an open call for product designers, fashion designers and makers based within 100km of London. If your product idea is selected, we'll connect you with industry experts, makers and manufacturers who will help realise your vision. The finished product will be available to buy in our London store and on our website as part of the annual Atelier100 collection.

About the London store

In the heart of Hammersmith, the multi-functional Atelier100 store is much more than a store.

On one hand, it's where we showcase and sell curated products designed within 100km of central London. On the other hand,it's an inspiring store with capacity for workshops and meetups, where creatives can gather, connect and collaborate.We're building a community of innovative minds, makers and manufacturers and future-proofing the Atelier100 concept for the talent of tomorrow.