Championing local design

Launched in April 2022, Atelier100 is a unique initiative established by H&M and Ingka Group (the largest IKEA franchisee). The concept began as a think tank and store rolled into one, with the goal of discovering and supporting emerging London-based creatives.

We received responses to our open calls for original product ideas from a diverse range of product designers, fashion designers and makers located within 100km of London. These creatives, working with local materials and drawing inspiration from their London surroundings, formed our Atelier100 Cohorts. We connected selected applicants with industry experts and manufacturers who helped bring their visions to life. Over 30 products have been successfully realised through our programmes in 2022 and 2023.

We're excited to see what the future of Atelier100 brings. Our Instagram followers and email subscribers will be the first to receive updates as soon as we have more to share.