Championing local design

Launched in April 2022, Atelier100 is a unique initiative established by H&M and Ingka Group (the largest IKEA franchisee). A think tank and a store all rolled into one, we aim to discover and support emerging, London-based creatives by helping them bring their products to life, and inspiring local communities to shop close to home.

Every year, our open call for original product ideas is answered by a range of product designers, fashion designers and makers located within 100km of London, all working with local materials and inspired by their London surroundings. Selected applicants join our Atelier100 Cohort, and we help to connect them with industry experts and manufacturers so they can realise their vision. To close the loop, we sell their finished products in an annual Drop, both in our London Hammersmith store and on our website.

Beyond selling the designs produced throughout the year by our Cohorts, which extend across Home & Lifestyle as well as Fashion & Accessories, our stores also offer a rotating selection of curated products which are hand-picked from the portfolios of other inspiring, London-based designers.

In the heart of Hammersmith, the multi-functional Atelier100 store is much more than a store.

On one hand, it's where we showcase and sell curated products designed within 100km of central London. On the other hand, it's an inspiring store with capacity for workshops and meetups, where creatives can gather, connect and collaborate. We're building a community of innovative minds, makers and manufacturers and future-proofing the Atelier100 concept for the talent of tomorrow.