An open call for ideas of every shape and size

Democratising Design

Too many brilliant ideas are left unrealised. Too many stories are left untold. Atelier100 is here to build a bridge between creators and industry, by bringing technical know-how and creative flair together on the factory floor.


Welcome to the ideas factory

We are a brand-new funding, mentorship and networking initiative. A forward-thinking Atelier uniting creatives, makers and manufacturers, with the shared vision of bringing great products to life.

Established to bring the focus back towards the merits of local design and production, Atelier100 aims to give agency to ideas that might otherwise have remained in limbo.

An open call for local creatives

We invited anyone with an original concept or making facility within 100km of central London to apply for Atelier100.

But why the 100km radius? Because by keeping the scale of the Atelier initiative compact, this means the creative community can comfortably work together during the prototyping phase, retain those relationships and go on to build successful businesses together in the future.

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Funds Provided

Backed by H&M & Ingka Group (the largest IKEA franchisee), funds of £1,000 up to £10,000 are available for Atelier100 participants to bring their concept to life.


A new retail reality

The Atelier100 store will open in May 2022. All products will be made within the 100km radius of central London, by local creatives and makers.

Learn from the experts

Atelier100 participants will have access to a programme of in-depth business masterclasses and 1-2-1 mentoring sessions, lead by key players from the industry.

As well as giving you encouragement and advice, they’ll be there to help you develop your ideas and share insider knowledge. This hands-on support is designed to inspire, build confidence and equip you with the tools you need to help you build a sustainable business.





Amirah Jiwa

An independent Social Impact and Sustainability Strategist who helps consumer brands create and communicate. She has supported established brands such as Sephora and Mailchimp, as well as challengers like Gundi Studios.


Camilla Henriksson

Global Brand Innovation manager for H&M with 30+ years of experience in retail, trend analysis, marketing, communication and merchandising. She was instrumental in the launch of the highly successful H&M Home and was responsible for the award winning H&M Looop initiative.


Marcus Engman

After starting his career as an apprentice at IKEA in the 1980s, he went on to become IKEA’s Head of Design in 2012. He is now Chief Creative Officer at Ingka Group – the largest IKEA franchisee.


Bethan Laura Wood

A globally exhibited and recognised designer of jewellery, furniture, decorative objects, lightning and installations. Since 2011 she has worked with the prestigious Nilufar Gallery.


Sebastian Bergne

A designer who collaborates with international names, creates bespoke designs, and works as an art director/editor for brands and studios. His work has been shown in the MoMA and the Design Museum in London.


Geo Owen

A multidisciplinary designer specialising in Graphic and Fashion Design. He has worked for Virgil Abloh, Kanye West’s design studio DONDA and established his namesake label GEO in early 2017.

name© Vikram Cushwah

Abnit Nijjar

A designer with over a decade's experience redefining the modern woman's wardrobe in luxury fashion. The Womenswear Design Director for Jil Sander since 2018, she previously worked under Phoebe Philo at Céline.


Parvinder Marwaha

The British Council's leader on design collaborations in Europe and South Asia, building local and international cultural practices that bridge ethics, design, food and curation.

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