Freedom room spray

Elm Rd. fragrances embody the sense of release (and freedom) nature can provide, and the power of scent to evoke emotions, and to soothe us.

100ml

Made in BR6, from natural essential oils

£30

Product story

With top notes of eucalyptus, basil, lemon, supported by lavender, cedar and fir, Freedom is bright and energising, grounded and aromatherapeutic. Elm Rd.’s commitment to nature is not only captured in the scents themselves, but in every aspect of the product: its zero-waste packaging also includes plantable boxes, laced with mustard flower seeds.

Manufacturing story

Handcrafted in Bromley, south east London, in collaboration between Elm Rd.’s founder, Miguel Ángel, and fellow artisans, the brand’s room fragrances are made from natural oils and are vegan, cruelty-free.

Manufacturing story

Handcrafted in Bromley, south east London, in collaboration between Elm Rd.’s founder, Miguel Ángel, and fellow artisans, the brand’s room fragrances are made from natural oils and are vegan, cruelty-free.
 Elm Rd.
Designer

Elm Rd.

Ángel trained as an aromatherapist and studied perfumery after an olfactory awakening in San Francisco’s Golden Gate Park, eventually starting Elm Rd. from his own kitchen in South East London.

Atelier100 is championing independent creatives, makers and manufacturers with interesting and original concepts. We want to spotlight local design and production, so all our collaborators are based within 100km of Central London. All the products on our website are for sale at the Atelier100 store in Hammersmith, London.