Freedom room spray
Elm Rd. fragrances embody the sense of release (and freedom) nature can provide, and the power of scent to evoke emotions, and to soothe us.
Ángel trained as an aromatherapist and studied perfumery after an olfactory awakening in San Francisco’s Golden Gate Park, eventually starting Elm Rd. from his own kitchen in South East London.
Atelier100 is championing independent creatives, makers and manufacturers with interesting and original concepts. We want to spotlight local design and production, so all our collaborators are based within 100km of Central London. All the products on our website are for sale at the Atelier100 store in Hammersmith, London.